The abbreviation "BRA" is the Scandinavian word for good and is used in the the communication concept as the main buzz word. Bra for dig (Good for you) BRA för Sverige (Good for Sweden) etc.
Bra Koll (Good track), is Sweden's best and most personal on-board magazine. It´s not a travel magazine, but a lifestyle publication with interesting stories about people and ideas in our world of destinations. It features areas across the spectrum of great human interest, like culture, business, fashion, sports, science, health and politics. Stories that will inspire our readers and bring life to Sweden.