Expert, the Scandinavian retail chain for consumer electronics has developed several private label brands. One of these is ELETRA, a brand with a wide range of products within the brown goods segment. With a variation of products, ranging from large widescreen TV´s down to small 3 volt batteries, the brand aims to reach the price conscious consumers.
Skaara Design developed the name and design principals. A comprehensive brand guide ensures that all the different packaging solutions are manufactured with the same visual brand experience, whether it's a TV bracket or a pack of batteries.